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Rather than the trappings of old-school cannabis culture, Alchemy’s products conjure more sophisticated associations to nature, science and the arts. Its Toronto flagship draws upon all three of these for a design that is equal parts garden, lab and luxe boutique.

Lush plants and natural materials like whitewashed ash and terracotta tiles pair with high-tech digital screens used to deliver on-the-fly background info as shoppers interact with the store’s sniff jars.

Changes in lighting and colour demarcate zones dedicated to accessories and edibles, while sculptural displays twist and turn to lead customers on a truly stimulating retail trip.

Team Paolo Ferrari with Shelley Tang and Joanna Wenderska

AZ Awards 2021 Finalist: Alchemy

Rather than the trappings of old-school cannabis culture, Alchemy’s products conjure more sophisticated associations to nature, science and the arts.

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2020
Award of MeritCommercial and Institutional
Location
New York City, U.S.
Firm
Rockwell Group, U.S. Team
2014
WinnerCommercial and Institutional
Location
Säo Paulo
Firm
Studio MK27
Team
Marcio Kogan with Luciana Antunes, Maria Cristina Motta, Diana Radomysler, Mariana Ruzante, Mariana Simas and Marcio Tanaka
2020
People’s ChoiceCommercial and Institutional
Location
Xiamen, China
Firm
Atelier Alter Architects, China