For the headquarters of online boutique retailer Shopbop, New York firm SHoP sought to conjure a trendy loft with decidedly feminine accents. Starting with a two-storey space, the designers stripped the interior down to its original raw concrete flooring and exposed vents, then assembled a refined palette of colours, materials and details that mixes rustic elements with urban sophistication. Throughout, they interspersed a punchy tangerine hue (the brand’s signature colour), on shelves, choice pieces of furniture, and as a highlight on the reclaimed wood panelling in the reception area. Private offices are screened off with translucent white walls framed, shoji-like, in a black grid; and in one meeting room, ladders along the shelves proffer their rungs to display Shopbop’s designer duds.
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