BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
BESTSECRET
With return-to-office mandates on the rise, employees are once again trading their beloved athleisure for more polished business attire. As the adage goes, dressing for the job you want allows you to show up as the best version of your professional self. Then again, the right outfit should blend both fashion and function — and the same can be said of the environment you work in. For BESTSECRET, an online members-only club for luxury fashion, German firm HENN has designed a workspace that does just that.
A campaign shot back in 2023 — in which models were photographed in a raw, industrial space — served as the starting point for the interior, inspired by the contrast between the elegance of the clothes against the rugged setting. The resulting design is a spatial manifestation of the brand’s quietly luxurious identity. Intentionally minimalist and timeless, the interior is defined by a palette of neutral materials, but like any well-put-together ensemble, it is layered with texture to create visual interest.
Warm stone-hued walls, exposed concrete ceilings and light grey floors form the foundation of the space, imparting visual clarity to promote focus. Wood accents in the collaboration zones imbue a sense of warmth, metallic finishes bring light and depth to public-facing areas like reception, and textile elements introduce a tactile softness that references the brand’s fashion roots. Across a wide variety of programs — including meeting rooms, lounge areas, coffee bars and event spaces — glass partitions ensure employees feel connected regardless of where they’re working (full-height curtains add privacy and dampen acoustics where needed). Formal and informal, open yet intimate, BESTSECRET’s new headquarters supports all working styles — and looks good doing it.
Team: Katrin Jacobs, Yvonne Koll, Martin Henn, Alexandra Berger, Christiane Reichenbach and Kathrin Stamm
