In many parts of the U.K., farmers will paint a stripe of bright colour on their sheep for a number of reasons. Mainly, it helps them distinguish their herd from others grazing the same pasture. Plus, it allows them to keep track of mating: If a ewe’s distinct colour has rubbed off on a ram, they know that a lamb or two is on the way. It’s these vibrant swatches of colour that inspired the palette of Peter Saville’s Technicolour upholstery textile collection. The legendary graphic designer — best known for the album covers he created (especially those for Joy Division and New Order) as the art director of Factory Records — collaborated with Kvadrat on this collection that embraces a variety of hues in intelligent ways that minimize water and dye waste.
For Technicolour, Kvadrat and Saville developed a special system of 30 colourways from 10 base hues. Thanks to the expertise of Kvadrat’s partner brand Wooltex, only 70 per cent of the wool is dyed. At Wooltex’s yarn spinning factory, completed in 2022, all manufacturing processes are managed in one facility, ensuring a more precise production of its British wool products; this includes the efficient colour system that requires fewer dyed yarns. Its dyeing machines also use less than half the amount of water per kilo compared to older models, and 85 per cent of that water is recycled. Technicolour is the first Kvadrat textile produced entirely in-house at Wooltex — from fibre dyeing to spinning and weaving.
British wool is remarkable for its diverse range of fibre thicknesses and fibre length. For Technicolour, Wooltex created a distinctive blend where finer microns augment its softness but maintain its strength and anti-abrasion and -pilling properties. Sourced in Bradford, just 18 kilometres from the production site, the British wool used in Technicolour boasts a short supply chain, supporting local farming communities and reinforcing traceability.


