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With their interior fit-out for the Manhattan headquarters of the National Basketball Association, U.S. firm Airspace brought the iconography of the game into the workplace. Employees enter the building via an atrium adorned in memorabilia. They then ascend a stairwell, past pantry spaces resembling locker rooms, before reaching the cafeteria, where the food kiosks look like concession stands. Alan Siegel’s classic NBA logo — a white silhouette of Lakers player Jerry West against a red and blue backdrop — appears throughout the interiors. In one iteration, the logo is deconstructed, as if West were somehow escaping the frame and heading, ball in hand, for the court.

Team: Jill Ayers with Rachel Einsidler and Daniel Berja

Award of Merit: Experiential Graphic Design
National Basketball Association Headquarters

With their interior fit-out for the Manhattan headquarters of the National Basketball Association, U.S. firm Airspace brought the iconography of the game into the workplace.

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2021
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2017
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2018
People’s ChoiceExperiential Graphic Design
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Firm
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